Traditional anti-frizz shampoos all rely on the same ingredients: silicones and oils, which ineffectively address the two main causes of frizz: humidity and friction. Silicones and oils can weigh hair down with an uneven and inefficient barrier, leaving hair limp and greasy, prone to attracting dirt and build up while still allowing humidity to penetrate the hair strand.
No Frizz Shampoo is powered by Living Proof's patented Healthy Hair Molecule (OFPMA), the biggest breakthrough in anti-frizz technology in over 30 years. Their Healthy Hair Molecule creates a weightless shield around each strand to:
Weightlessly block humidity 70% better than silicones and oils
Fight the two main causes of frizz: humidity and friction
Smooth hair texture so strands are polished and frictionless
Keep hair cleaner, longer allowing you to wash your hair less often For all hair types. Sulfate-free, silicone-free and oil-free. Safe and formulated for color and chemically treated hair.